Are you already selling products?

No. We are in a clearly structured development phase. Current focus: Hardgainer Myth Busting series, Hardgainer Guide, Glossary and practical protocols so you can already make progress in a structured way.

The shop and product architecture are being built in the background and will only go live once quality and everyday use have been tested.

If you want to hear about launches and beta access early, join the waitlist:

When will the first products launch?

We are right in the middle of development and testing. Good things take time, we build clean, iterative and evidence-based. Until launch you already get real value through Myth Busting, practical guides and protocols so you can move forward in a structured way right now.

Next milestone: release after the development loops and final approvals with our manufacturer are completed. We will announce the exact date on this page and via newsletter.

After that we will roll out a coherent product architecture with a clear strategy for nutrition, performance and recovery.

What quality principles do you follow?

• Production in line with EU and Austrian regulations, including testing by certified partners.
• Transparent labelling, no proprietary blends, clearly traceable dosages.
• Raw material documentation with a focus on effectiveness, tolerability and meaningful synergy.

The goal is a hardgainer specific matrix that logically connects training, muscle protein synthesis and digestion instead of chasing isolated claims.

What is your position on sweeteners and tolerability?

We aim for subtle, stomach friendly sweetness profiles with a perception that feels as natural as possible, not extreme candy style flavours. Taste matters, but it is never more important than everyday usability for hardgainers with a sensitive gut.

We are currently testing different combinations and flavour profiles with a focus on taste, tolerability and consistency, even at higher serving frequencies. At this stage we plan formulations without the classic combination of sucralose and acesulfame K.

The final profile will be set after sensory and tolerability testing (of course in line with EU and Austrian regulations).

Will there be preorders or a beta test group?

There will be no preorders for now. The first batches are meant to enter the market in a controlled way so we can evaluate feedback and data properly.

We are planning a small beta test group that will:

• Test formulas in everyday life (taste, tolerability, handling).
• Try out protocols and use cases.
• Give feedback on packaging, dosing logic and communication.

If you are interested, join the waitlist and mention that you would like to be considered for beta testing.

Where do I hear about drops and releases first?

The order is clear:

• Waitlist via email – first access to information on final formulas, drops and limited stock.
• Instagram – visual insights into development, production and launch phases.

We keep communication concise, clear and relevant. No daily spam, only updates when there is real progress.